A consortium of investors together with the management acquired the business operations of rewards arvato services GmbH, a group company of Arvato Bertelsmann, by way of an asset deal.
The parties agreed not to disclose the purchase price. The transaction has already been consummated.
Arvato, being a division of Bertelsmann, is an internationally active services company. Its approximately 30,000 employees in nearly 30 countries develop and implement innovative solutions for business customers from around the world. These include SCM solutions, financial services and IT services.
The acquired business unit, now operating under the firm name Coloyal GmbH, develops and operates individual programs to identify, gain and bind loyal end consumers, business clients or employees.
The company’s international clients include commercial enterprises, airlines, financial service providers, insurances, and consumer goods as well as car manufacturers.
act legal Germany:
Dr. Sven Tischendorf, MBA; Fabian Brocke, LL.M. (both Corporate/M&A), Marcus Columbu (Commercial); Dr. Stephan Schwilden, MBA (Employment); Dr. Florian Wäßle, LL.M. (IP, Data Protection); Sarah Landsberg (Real Estate); Dr. Nina Honstetter (Corporate/ M&A)
act legal Germany has a long-standing client relationship with the investor consortium, advising the client(s) comprehensively for many years. The firm has advised the consortium on several transactions in the past.