Trademarks are the flagship of a company. Effective trademark protection is therefore one of the essential tasks of every IP department. This is all the more relevant when trademarks are used as corporate identifiers not only in Germany, but also internationally.
 
As the most important Asian economies, China and Hong Kong have in recent years made particular efforts to improve the legal framework for the protection of intellectual property, as well as to provide legal certainty for foreign companies. Nevertheless, these markets pose a significant challenge for many companies given the different legal systems and the large number of infringements.
 
In our webinar, you will learn about the special features of trademark protection in China and Hong Kong and how to appropriately prepare for this.

Get helpful advice and examples of best practices. Take the opportunity to share knowledge with Lawrence Yeung, Partner at ONC Lawyers and one of the most experienced IP experts in Hong Kong on successful strategies to effectively protect your trademark portfolio.

Feel free to give us a brief notice if you too want to attend on:

05 May 2021 from 10:00 to 11:00 a.m.

via ZOOM – you will receive the access data directly after your registration.

Agenda:

1. Introduction (Dr. Florian Wäßle, LL.M., AC Tischendorf Attorneys at Law)
2. Trademark Prosecution regime adopted by China (Lawrence Yeung, ONC Lawyers)
3. What is Registrable Trademark? (Lawrence Yeung, ONC Lawyers)
4. Problems of Sub-Classification of goods/services in the PRC Shadow Companies in Hong Kong (Lawrence Yeung, ONC Lawyers)

We look forward to seeing you!