Strategic Expansion in Marketplace Advertising: Worldeye acquires BidX

The M&A/Private Equity team of act legal Germany, led by Christoph O. Breithaupt, provided comprehensive legal and tax advice to U.S.-based Worldeye Technologies, Inc. and its French subsidiary, Worldeye Technologies Europe SAS, in the acquisition of 100% of the shares in BidX - Scale Marketplace Ads GmbH and its U.S. affiliate, BidX Inc.
Founded in 2003 and headquartered in New York, Worldeye Technologies specializes in AI-powered solutions for e-commerce, including marketplace tools, analytics platforms and shopping technologies. Worldeye is focused on enabling scalable growth for sellers across global marketplaces.
BidX, established in 2018 in Darmstadt, Germany, is a leading provider of software solutions for automating and optimizing Amazon advertising. With a team of around 45 employees, BidX serves over 1,500 customers worldwide, managing advertising spend exceeding USD 300 million and influencing gross merchandise value (GMV) of approximately USD 3 billion. ​
The acquisition significantly enhances Worldeye’s performance marketing capabilities and adds a powerful technology layer to its broader e-commerce ecosystem. By integrating BidX’s advanced automation and analytics tools, Worldeye aims to deliver scalable, tech-enabled solutions for e-commerce sellers worldwide.​
Congratulations to all parties involved in this successful transaction!
Special thanks to Russ Hayward and Rick Graf for the excellent cooperation throughout the deal. We look forward to further joint projects!